KR8 has a track record of dressing celebrities for editorial shoots, music videos, award shows, and in daily life. We know the combination of all these is important, as the right placements can generate exposure leading to direct sales. Our approach is not mass- market-driven. We appropriate VIPs with targeted products to gain maximum brand exposure and cultivate brand loyalty. We understand the importance of introducing new products to celebrities through occasional gifting, but we ultimately believe less is more, and keep our gifts extremely targeted and exclusive. Celebrity placements are tools for your team to release in different ways; your social media team can use it to drive traffic to your website, your PR team can pitch it to national and international press and your sales team can use it as ammo for retailers.